FRACTIONAL GTM ENGINEERING

Revenue Infrastructure.
Delivered.

Building scalable revenue systems to reduce GTM complexity.

Experience You Can Trust

Our team brings GTM expertise gained from working with industry leaders.

Eon
Bandwidth
Snowflake
VAST Data
Commvault
Superna
Ubicquia
Snowflake
Bandwidth
VAST Data
Commvault
Superna
Eon
Ubicquia

Build with what you have.

1

Hiring is overkill

Visible gaps don't justify a $150k+ new hire.

2

Your team is maxed out

What should take weeks stretches into months due to competing priorities.

3

Vendors add complexity

Countless meetings, long implementations, $200k+ costs you don't need.

One embedded engineer.
All your GTM infrastructure needs.

Paragon Labs provides fractional GTM engineering services - deep context, predictable retainers, and comprehensive execution across your entire revenue stack.

Salesforce Development

  • Custom objects, fields, workflows, and automation
  • Territory management, lead routing, and forecasting
  • Systems to drive sales process & playbook adoption

AI & Automation Workflows

  • Lead enrichment using Clay, Clearbit, or Apollo
  • Custom AI workflows using n8n, Stack.ai, Make.com, or Zapier
  • AI-powered account & contact enrichment

Integrations & Data Syncing

  • Sync data between Salesforce ↔ your other GTM tools
  • API development and middleware with Workato, Tray.io, Node.js
  • Rate limiting, error handling, and monitoring

Analytics & Support

  • Executive dashboards (Salesforce, Tableau, Hex)
  • Pipeline velocity, conversion tracking, and KPI reporting
  • Technical debugging, training, and documentation

Flexible engagement models

From foundational infrastructure to full technical partnership - choose a recurring package based on your needs.

MINIMUM
$2,500
20 hours/month
  • Low-commitment starting point
  • All services included
  • Async-first delivery
  • Fast relief with quick wins
  • Opinionated solutions
STANDARD
$5,000
40 hours/month
  • Double the capacity
  • More flexible scheduling
  • Priority response SLAs
  • Strategic, tailored solutions
  • Higher operating capacity
PREMIUM
Custom
Flexible hours
  • Builds on Growth
  • Fully customized engagement
  • Advanced architecture & builds
  • Enterprise-level depth
  • Deeply tailored solutions

How We Deliver

Simple, predictable execution from first call to ongoing support.

1

Discover & Deploy

Identify high-impact opportunities and ship quick wins

2

Build What Matters

Complex infrastructure—automation, integrations, custom development

3

Maintain & Optimize

Ongoing support to keep your systems running as you scale

Our Approach

Carson Crisp

Carson Crisp

Founder, Paragon Labs

LinkedIn|

I've spent the last 5+ years building revenue infrastructure through sales, customer success, RevOps, and technical roles at Bandwidth, Securiti AI (acquired for $1.725B), and recently as a GTM Field Engineer at MaxIQ where I've deployed revenue systems for companies like Snowflake, Superna, Commvault, and VAST Data.

Here's what I constantly see: companies overcomplicate their GTM stack. They think the answer is another tool, another integration, or a new hire. Most teams already have 80% of what they need—they just haven't built the connective tissue to make it work.

My approach: understand what is and isn't working, strip out complexity, and build simple systems that deliver results. Sometimes that means connecting existing tools with smart automation. Other times it means replacing expensive vendors with lightweight alternatives.

Your sales process needs a system to support it. Paragon Labs will build it for you.

Let's connect.

Common Questions

Why fractional vs. hiring full-time?

You get senior-level execution immediately without $125k+ salary, benefits, or ramp time. Scale up or down based on actual needs.

How quickly can you start?

Most clients see value within the first week. First deliverables typically ship in days, not months.

What if my stack is a mess?

That's why we're here. We handle broken integrations, messy data, spreadsheets, and scattered tools.

Do you work with our existing tools?

Yes. We build with what you have rather than forcing platform changes or expensive migrations.

What happens if it doesn't work out?

Month-to-month engagements. 30-day notice to cancel. No long-term contracts.

Ready for results?

Book a 30-minute discovery call. Our team will review your setup, understand the gaps, find quick wins, and then go execute.

Schedule Discovery Call